The environment for pharmaceutical products has been through a sustained period of change since the industry's 1990 blockbuster heyday, and the market continues to evolve to meet the needs of patients, payers and prescribers.
Williams Lea Tag's whitepaper in association with pharmaphorum, examines the changing face of product launches for pharmaceutical companies and looks at:
- Industry trends
- Digital health
- Patient empowerment
- Insights from TEVA and Boeringer Ingleheim
- Latest approaches to staying ahead
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