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Evolving the customer journey - Digitisation, omni-channel and technology trends.

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Williams Lea Tag research, in association with DMA, reveals 43% of businesses have no fixed digitisation plans in their workspace.

Utilising research from 150 marketers at consumer and business-facing organisations, this whitepaper uncovers what marketers can learn about the customer journey, via digitisation, omni channel and technology trends.

  • Digital marketing’s role in customer journeys
  • Traditional versus digital marketing
  • Public sector transformation
  • Marketing performance matters
  • Insights from Jonathan Simpson-Dent, EMEA CEO at Williams Lea Tag

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