Williams Lea Tag research, in association with DMA, reveals 43% of businesses have no fixed digitisation plans in their workspace.
Utilising research from 150 marketers at consumer and business-facing organisations, this whitepaper uncovers what marketers can learn about the customer journey, via digitisation, omni channel and technology trends.
- Digital marketing’s role in customer journeys
- Traditional versus digital marketing
- Public sector transformation
- Marketing performance matters
- Insights from Jonathan Simpson-Dent, EMEA CEO at Williams Lea Tag
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