Williams Lea Tag research, in association with Retail Week, reveals 48% of UK retailers are concerned about competing with FMCG brands and regard them as a threat.
Utilising research from 50 senior retail marketeers and case studies from across the world, this whitepaper uncovers what retailers can learn from their FMCG rivals when it comes to agile and authentic marketing.
- The rise of challenger brands
- Influencer marketing tactics
- Brand activation
- Social and tech trends
- Insights from David Kassler,
Group CEO at Williams Lea Tag
Download your free copy now...